The Alexa Traffic Rank can be used to monitor the popularity trend of a website and compare the popularity of different websites. As of May 2018, Alexa Internet's tooltip for Global Rank says the rank is calculated from a combination of daily visitors and page views on a website over a 3-month period. It is also referred to as Global Rank by Alexa Internet and is designed to be an estimate of a website's popularity. Because of this, many large sites are using it as the main reference of popularity on the internet.Ī key metric published from Alexa Internet analytics is the Alexa Traffic Rank, also simply known as Alexa Rank. Statistics projection and the use of their technology associated with a large network of certificated websites allows them to keep ahead of the website traffic metrics around the world. 2010–2020 ĭuring this period, Alexa has been evolving along with their algorithm. In the following weeks, Alexa added more features, including visitor demographics, clickstream and web search traffic statistics. The redesigned site provided new web traffic metrics-including average page views per individual user, bounce rate (the rate of users who come to, and then leave a webpage), and user time on website. On March 31, 2009, Alexa revealed a major website redesign. Thereafter, Alexa became a purely analytics-focused company. On November 27, 2008, Amazon announced that Alexa Web Search was no longer accepting new customers, and that the service would be deprecated or discontinued for existing customers on January 26, 2009. Hornbaker removed the term Alexa from his service name on March 19, 2007. In the lawsuit, Alexa alleged that Ron Hornbaker was stealing traffic graphs for profit, and that the primary purpose of his site was to display graphs that were generated by Alexa's servers. Hornbaker, to stop trademark infringement by the Statsaholic service. In April 2007, the company filed a lawsuit, Alexa v. In May 2007, Alexa changed their API to limit comparisons to three websites, reduce the size of embedded graphs in Flash, and add mandatory embedded BritePic advertisements. Built in-house, it was the first major application built on the company's Web platform. In December 2006, Amazon released Alexa Image Search.
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In May 2006, Google was replaced with Windows Live Search as a provider of search results. These could be used, for instance, to construct vertical search engines that could run on Alexa's servers or elsewhere. In December 2005, Alexa opened its extensive search index and Web-crawling facilities to third-party programs through a comprehensive set of Web services and APIs. 2000–2009 Īlexa began a partnership with Google in early 2002, and with the web directory DMOZ in January 2003. In 1999, as the company moved away from its original vision of providing an "intelligent" search engine, Alexa was acquired by for approximately US$250 million in Amazon stock.
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Alexa continues to supply the Internet Archive with Web crawls. In 1998, the company donated a copy of the archive, two terabytes in size, to the Library of Congress. This database served as the basis for the creation of the Internet Archive accessible through the Wayback Machine. Īlexa's operations grew to include archiving of web pages as they are "crawled" and examined by an automated computer program (nicknamed a "bot" or "web crawler").
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The company also offered context for each site visited: to whom it was registered, how many pages it had, how many other sites pointed to it, and how frequently it was updated. Alexa initially offered a toolbar that gave Internet users suggestions on where to go next, based on the traffic patterns of its user community.
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The company's name was chosen in homage to the Library of Alexandria of Ptolemaic Egypt, drawing a parallel between the largest repository of knowledge in the ancient world and the potential of the Internet to become a similar store of knowledge. Operations and history 1996–1999 Īlexa Internet was founded in April 1996 by Brewster Kahle and Bruce Gilliat. As of 2020, its website is visited by over 400 million people every month.
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Alexa estimates website traffic based on a sample of millions of Internet users using browser extensions, as well as from sites that have chosen to install an Alexa script. Alexa provides web traffic data, global rankings, and other information on over 30 million websites. Īlexa was founded as an independent company in 1996 and acquired by Amazon in 1999 for $250 million in stock. In December 2021, Amazon announced that it was closing down Alexa, with service to discontinue as of 1st May 2022. It is a wholly owned subsidiary of Amazon. is an American web traffic analysis company based in San Francisco.